Learn How to Change Competition Into Revenue-Boosting ‘Coopetition’

Sep. 09, 2021

NRHA-Fall-2021-Coopetition
By Mike Milligan, President Legato Healthcare Marketing


Most rural hospitals face the same ongoing challenges, like attracting new providers, increasing referrals and adding much-needed services that can’t always be supported by a small community. In spite of these challenges, Barrett Hospital & HealthCare, located in Dillon, MT, significantly increased revenue through refined strategic planning and an unconventional approach that turned competition into a mutually-beneficial “coopetition.”

During the upcoming NRHA Critical Access Hospital Fall Virtual Conference, Ken Westman, CEO of Barrett Hospital & HealthCare and I will share how making bold decisions and aligning marketing with the hospital’s strategic plan helped the organization experience a 5.69% increase in total profit margin.

Join us for “Boosting Revenues Through Strategic Marketing and Coopetition” on Thursday, Sept. 23, from 2:15 to 3 p.m. CST. Learn the strategies and tactics that helped Barrett Hospital & HealthCare leverage two newly identified service opportunities, and discover how making bold decisions can help your hospital grow referrals and add to the bottom line.

Register now to attend the session held during the NRHA Virtual Conference by clicking the button below:
NRHA Conference Registration