Most rural hospitals face the same ongoing challenges, like attracting new providers, increasing referrals and adding much-needed services that can’t always be supported by a small community. In spite of these challenges, Barrett Hospital & HealthCare, located in Dillon, MT, significantly increased revenue through refined strategic planning and an unconventional approach that turned competition into a mutually-beneficial “coopetition.”
During the upcoming NRHA Critical Access Hospital Fall Virtual Conference, Ken Westman, CEO of Barrett Hospital & HealthCare and I will share how making bold decisions and aligning marketing with the hospital’s strategic plan helped the organization experience a 5.69% increase in total profit margin.
Join us for “Boosting Revenues Through Strategic Marketing and Coopetition” on Thursday, Sept. 23, from 2:15 to 3 p.m. CST. Learn the strategies and tactics that helped Barrett Hospital & HealthCare leverage two newly identified service opportunities, and discover how making bold decisions can help your hospital grow referrals and add to the bottom line.