By Mike Milligan, President of Legato Healthcare Marketing
No one can dispute that COVID-19 caused a perfect storm for healthcare organizations across the country, creating a financial fallout that’s been difficult for some to overcome.
So how can you help lead your organization back to financial health? Leverage the silver lining that has appeared through the dark COVID clouds. The pandemic:
- Heightened consumers’ awareness of the importance of healthcare in general, and having access to quality care close to home.
- Elevated trust in local providers, especially those doctors and nurses on the frontlines.
- Increased demand for timely communications from local healthcare facilities.
- Accelerated the use of digital media, with more consumers – including older generations – becoming aware of the ease, convenience and need for online tools and telehealth options.
This means rural healthcare organizations have an incredible opportunity to build on consumer trust and leverage new consumer “habits” developed during the pandemic.
More good news: You don’t need to increase your budget to keep consumers engaged and drive priority service line revenue – if you “strategize to maximize.”
NRHA WEBINAR IS A ‘MUST-ATTEND’ VIRTUAL EVENT
On Tuesday, March 9 from 2:00 p.m. to 3:00 p.m. CST, I'll be hosting the “Targeting your Rural Health Message for Maximum Results” webinar presented in partnership with the National Rural Health Association. Join me as I'll address how the pressure is on to produce rapid revenue-driving results. But in the rush to rebound, it’s imperative that speed does not overtake strategy. The right strategy will allow you to increase volume and revenue within your existing budget.
This isn’t conjecture or hype. It’s fact – based on the proven planning process I’ll share in this upcoming NRHA webinar. We’ll dive into the details of how to:
- Conduct the communications planning process and who to
engage in it.
- Form measurable business and communications goals.
- Create a plan that drives strategy.
- Prioritize service lines using the 60-30-10 rule.
- Measure the effectiveness of your communications efforts.